Special K has a great promotional idea going with their “Special K Challenge. After all, so many of us want to shed the extra pounds we put on during the Holidays, what’s wrong with them offering us a little help while they introduce their new line of snack products? Besides, the program is logical. You are cutting calories if you substitute two meals a day with either Special K Cereal or one of their snack bars and milk. Cutting calories usually leads to weight loss, right?
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