OneGoal, a nonprofit organization committed to continuously increasing youth hockey participation in North America, is launching a bold new initiative called Vitamin H. The campaign features a series of posters, which rinks, hockey associations, retailers, schools and consumers can download and print from onegoal.com. The new posters blend hockey-related objects with food to illustrate how the sport of hockey can help build happy, healthy kids. It’s Vitamin H!
“We’re thrilled to share this idea with kids in North America,” said Len Rhodes, general manager for Reebok-CCM Hockey. “With the prevalence of childhood obesity, Vitamin H offers the perfect opportunity to get off the couch this fall and winter.”
The Vitamin H campaign posters will be available online at onegoal.com on Aug. 8 and will move into advertisements, apparel and bumper stickers over the course of the next few months.
“OneGoal’s vision is to eliminate real and perceived barriers to entry for hockey and reinforce the positive aspects of the game,” said Rhodes. “We believe the Vitamin H campaign provides a platform to help start a conversation about hockey with parents and kids.”
Already, OneGoal has sent out over 13,000 equipment starter kits to North American hockey associations in anticipation of this winter’s increased Vitamin H recommended intake!
About OneGoal. OneGoal is a nonprofit organization whose vision is to grow the sport of hockey by building awareness of the positive aspects of the game, and helping to break down the barriers of entry into the sport. The OneGoal’s membership includes the National Hockey League (NHL), National Hockey League Player’s Association (NHLPA), NHL Alumni, USA Hockey, Hockey Canada, the Canadian Hockey League and the International Hockey Industry Association, as well as hockey rinks and retailers. Major brands such as Nike-Bauer, Reebok/CCM, Easton Sports and Mission-ITECH are also part of the coalition and are working together to create a broad-scale invitation to new hockey families, easing the beginner process. OneGoal’s mission is to increase youth hockey in North America, targeting four- to eight-year-old boys and girls. For more information, visit www.onegoal.com.
OneGoal: Growing youth hockey across North America.
SOURCE: OneGoal
Tags: bumper stickers, campaign posters, canadian hockey league, ccm hockey, easton sports, hockey associations, hockey canada, hockey hockey, hockey rinks, international hockey, national hockey league, national hockey league nhl, nhl alumni, nhl national hockey league, nhlpa, north american hockey, prevalence of childhood obesity, s vision, vitamin h, youth hockey