Applicant of the Week: MonaVie

As applications for the 2009 Inc. 500 | 5000 arrive, we thought it would be worthwhile to shine a spotlight on some of the companies that are vying to appear on our ranking of the fastest-growing private companies in the U.S. (For more information and to apply, go to http://www.inc5000apply.com.) One that caught our eye was South Jordan, Utah-based MonaVie.

If you’ve been on the internet at all, then you’ve probably seen countless acai berry ads. The supplement, said to help joint pain, high cholesterol, and weight loss, has been riding a wave of popularity. MonaVie’s line acai berry-based juices are coming along for the ride.

“The acai berry is very high in antioxidants, and has observable health benefits,” says MonaVie CFO Devin Thorpe. “Most people who drink the juice love how it makes them feel. In today’s society where proper nutrition has taken a backseat to fast food and convenience, our bodies really thank us when we give it something healthful and nutritious.”

The company, which was founded in 2005, sells the juices in eight countries and the United States through direct selling, much like Avon or Mary Kay. They’re also launching a new energy drink, Emv, this month.

“It also includes the acai berry and 80 percent real fruit juice, so instead of being sugar water, it’s real, carbonated fruit juice with a blend of energizing herbs and natural sources of caffeine, so it gives people the boost of energy they’re looking for from healthy calories and a healthy source of caffeine,” explains Thorpe.

But what Thorpe is most proud of is the company’s commitment to the communities they harvest from in Rio de Janeiro, Brazil. By giving the acai berry economic value, he explains, they’ve helped to create economic incentive to preserve the rainforest rather than burn it for grazing land. The company also runs after-school programs for local kids and provides housing to some of their families.

“It started as a grassroots effort years ago, and we now have a multi-million dollar program that is changing lives down there,” says Thorpe. “We’re excited that we can really make a difference in the communities we’re involved in.”

Tags: , , , , , , , , , , , , , , , , , , ,

Lawmakers investigate Wyeth vitamin claims

WASHINGTON (Reuters) - Two U.S. lawmakers are investigating advertising claims by Wyeth that promote its Centrum Cardio vitamin as a cholesterol-lowering product, according to a letter to the company released on Friday.

Michigan Reps. John Dingell and Bart Stupak are seeking related company documents following television commercials that tout the vitamin as “the only complete multivitamin that can lower cholesterol,” according to the lawmakers’ letter.

“We are concerned that these statements may be misleading to the general public and that patients with high cholesterol may erroneously substitute Centrum Cardio for a treatment plan prescribed by their physician,” the lawmakers wrote.

As Democrats, the two men chair the U.S. House of Representatives Committee on Energy and Commerce and its Subcommittee on Oversight and Investigations, respectively.

Representatives for the company could not be immediately reached for comment.

Centrum Cardio, launched in October 2007, is part of Wyeth’s Centrum line of multivitamin products.

On Wyeth’s website, the company cites a 2000 U.S. Food and Drug Administration interim rule that allows dietary supplements or foods that provide of 800 milligrams of free phytosterols to claim a possible reduction in heart disease.

A daily serving of Centrum Cardio, or 2 tablets, contains 800 milligrams of phytosterols, it said.

(Reporting by Susan Heavey; Editing by Andre Grenon)

Tags: , , , , , , , , , , , , , , , , , , ,

Taking a Closer Look at the Inuit Paradox and Cardiovascular Disease

Cardiovascular Disease (CVD) is rare in Inuit people who continue to eat their ‘traditional’ diet. But how can eating a diet predominantly consisting of seal meat, fat and blubber and almost completely void of greens, fruits and fiber be ‘preventative’ of the very disease which plagues the entire western world and for which medical orthodoxy blames on diets high in saturated fats and cholesterol? Also, by adopting medicine’s low-fat, low-cholesterol diet and drug regimes, CVD continues to increase with no cures in site. Herein lies the paradox… if high fat and high cholesterol diets cause CVD, then what is ‘protecting’ the traditional Inuit, which has thrived on a diet rich in both?

One of the differences is that the traditional Inuit’s diet is very high in Omega-3 fats while our western diet is very high in Omega-6 fats. Science has shown that the ratio of Omega-6 to Omega-3 should be as close to a ratio of 1:1 and certainly no more than 4:1. Inuits are about the only peoples to approach the 1:1 ratio while we typically come in at 20:1 and the real junk foodists are measuring in at upwards of 50:1 ratios. A balanced Omega-6 to Omega-3 ratio promotes a homeostasis, non-inflammatory state in the body while a tilt to the high Omega-6 side will promote an inflammatory and therefore disease and degenerative state.

Here is what happens with the imbalance. Man-made vegetable oil diets (margarine and other hydrogenated oils) are high in Omega-6 fatty acids and as such convert into high levels of Arachidonic Acid (‘AA’). This molecule is the necessary precursor to Prostaglandin 2, a ‘pro-inflammatory’, albeit necessary hormone-like molecule found in all cells. The excessive amounts of ‘AA’ in our Omega-6 rich western diets thus contribute largely to our chronic inflammatory degenerative diseases such as CVD, asthma and arthritis.

Conversely, a diet rich in Omega-3 fatty acids contains the now well-known essential fatty acid molecule ‘EPA’. EPA is responsible for the production of Prostaglandin ‘3’, an anti-inflammatory molecule and therefore a soothing response to our runaway ‘silent’ and not so silent inflammatory and disease states. Therein is one of the secrets to preventing the majority of cardiovascular diseases.

Inuits consume large amounts of seal meat and blubber and thus receive significant amounts of three (3) essential fatty acids EPA, DHA, DPA. The latter, is not readily found in fish oils. DPA is an important factor in preventing plaque and keeping the arteries soft and elastic. EPA is a huge factor in fighting inflammation while DHA is the essential molecule for brain, nerve and eye tissues and is a powerful factor for normalizing blood and tissue triglycerides. You can see why seal oil has become my first choice for the 3 pre-formed Omega-3 essential fatty acids (EFA’s) and is an integral part of my heart prevention trio of necessary therapeutic nutrients.

Vitamin C is anther important factor. But where do Inuits get their Vitamin C? This puzzled me for many years until I discovered that seal and whale skin and blubber (‘Muktuk’ or ‘Muktaaq’, an Inuit favorite), and to a lesser extent seal meat, are rich in this essential collagen forming antioxidant vitamin. Thus the Inuit on a traditional diet gets more Vitamin C than the average westerners typically do. We know that Vitamin C is essential in Collagen synthesis, a necessary factor in artery strength and integrity, and a prime factor in reversing and preventing heart disease.

Seal meat and especially blubber, are also very high in Vitamins E, A, D and selenium. Recently, researchers have concluded that these inherent antioxidants are very big reasons why Inuits are free of CVD while other mostly fish eating populations are still prone to this disease. Fish oils alone will not do the same as will seal oil.

Important in the conversion of Omega-6 oils into Omega-3 EFA’s are optimum levels of magnesium, selenium, zinc, B3 (niacin) and B6. The conversion just won’t happen without these essential nutrients. Liquid ionic magnesium forms part of my heart prevention ‘trio’ of nutrients mentioned above.

To gain the upper hand on Cardiovascular Disease and other inflammatory degenerative diseases, we can all learn from the tried and true Omega 3 fat-rich Inuit diet. We should immediately strive to achieve a better balance of Omega-6 to Omega-3 fats in our deficient Western diets. While eating seal meat and blubber does not appeal to the vast majority of us, supplementing with 3-4 grams of seal oil daily could go a long way in reversing the trend towards heart disease and strokes. Eating more fish is another good way.

About the author

Dr. Gerry Bohemier has been a nutritional product developer and successful health coach for numerous years. He is retired from Chiropractic practice and is currently doing cross-country heart-health seminars in Canada. His soon to be published book on effective ways in reversing heart disease is expected out in the spring of 2008. Along with his book, an accompanying video will give cardiac disease sufferers a very effective alternative to common drug therapies which have been continuously falling short of reducing the morbidity associated with this disease. Dr. Gerry can be contacted at drgerryb@gmail.com

Tags: , , , , , , , , , , , , , , , , , ,

Vitamin B Complex May Lower Risk of Heart Problems in Post-Menopausal Women

 


PASADENA, CA–(Marketwire - May 28, 2008) - Keeping cholesterol at a healthy level is a major concern for millions of Americans. An estimated 33% of Americans have cardiovascular disease, it kills nearly 2,500 people a day and more than half are women. In fact, cardiovascular disease kills 16 times as many women as the next 16 causes of death combined.

Women in their post-menopausal years are at higher risk, especially those using estrogen therapy. However, according to a recent study, the risk is magnified in women who already have high cholesterol. Vitamin B complex, especially B3, B6, B12, folic acid and biotin, may help lower cholesterol, and the risk.

Cardiovascular disease is often related to cholesterol — the fat-like substance in the blood that builds up on the interior walls of the arteries. As the build-up accumulates, the interior diameter of the arteries narrows and blood flow to the heart is restricted. Blood clots can also form along arterial walls. The reduced blood flow can cause heart attacks; the blood clots can cause strokes.

The increase in heart disease for post-menopausal women has long been known. At one time it was assumed to be caused by the decrease in estrogen and, consequently, estrogen replacement therapy was thought to lower the risk. However, preliminary results of a 2000 study conducted by the National Heart, Lung and Blood Institute (NHLBI) indicated otherwise, and those results have subsequently been confirmed.

A new study, part of the Women’s Health Initiative (WHI) and sponsored by the NHLBI, found the risk to be even greater for woman who already have high cholesterol.

Numerous studies on the vitamin B complex components have found it effective at lowering cholesterol. In fact, at least one drug company is currently trying to get a vitamin B based medication on the market.

However, women who need to lower their cholesterol may have the answer in vitamin B complex supplements.

Lowering cholesterol is important for women’s health no matter what their age, but pre-menopausal and menopausal women would be wise to start taking vitamin B complex supplements immediately so they can lower their cholesterol prior to their post-menopausal years and the possible need for estrogen therapy.

More information about women’s health is available at http://www.feelgoodforlife.com.

Tags: , , , , , , , , , , , , , , , ,

Mediterranean Diet: How to Lower Cholesterol & Reduce Your Risk of Heart Disease by 22%

For centuries, legumes or dry beans, have played an important part in the fight against heart disease in the Mediterranean countries. Here’s why…

Page 1 of 11

acai berry acai bery vital acai acai berry 500