Vitamin Information Center

MARINA DEL RAY, CA and NEW YORK, NY — 03/21/08 — Waterlicious, Inc., a healthy kids water company and leading supplier of vitamin and fiber-enhanced, flavored water designed specifically for the taste profile of children, announces the release of the first Latin Kids Water under the brand name Agualicious™ — a vitamin and fiber-enhanced, healthy flavored water designed with a fun theme for children! Josephine Infante, President and CEO of the Hunts Point Economic Development Corporation, Bronx, NYC, and a Corporate Advisor to Waterlicious, Inc., said: “This is a great product that is specially formulated to address the critical need in our community for healthy water for our active children. The phrase ‘Agua Soludable Para los Ninos’ clearly reflects the nutritional superiority of the product.”

“Agualicious™ is positioned to service the vitamin and fiber-enhanced water needs of children in the Latino community and be part of the solution to poor nutrition,” said David A. Hinson, President of Waterlicious, Inc. In addition to the standard enhanced fiber content in all Waterlicious products, the Sports version of the product — Agualicious deporte — contains electrolytes which are necessary ingredients for healthy nutrition and hydration of active kids due to its signature fortified content of essential vitamins: calcium, magnesium, potassium and trace amounts of sodium, with no high-fructose sugar.

About Waterlicious, Inc.

Waterlicious, Inc. is the leading global supplier of vitamin and fiber-enhanced, healthy, flavored water designed specifically for the taste profile of children. The Company is rapidly establishing a niche in the enhanced-water industry with exciting hydration products that are in compliance with, or exceed FDA standards, and a network of strong strategic partnerships for efficient production and distribution. The flagship product, Waterlicious™ was launched in the fourth quarter of 2007. The new products Agualicious™ and the Latinkidswater™ brands are geared towards the Latino/Hispanic market. Other products include Pediatricwater™, launched in the 1st quarter of 2008. Additional products are in the development pipeline for introduction to the market, building upon the market penetration of Waterlicious™ as well as a highly robust regimen of intellectual property rights of more than 300 domain names and trademarks owned by Waterlicious, Inc. For more information, visit www.waterlicious.com.

Waterlicious, Agualicious, Latinkidswater.com, and Pediatricwater(TM), are trademarks of Waterlicious, Inc.

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To learn more, contact:

Waterlicious, Inc.
13428 Maxella Avenue, #507
Marina Del Rey, CA 90292

Waterlicious, Inc.
116 West 23rd Street, 5th Floor
New York, NY 10011

Corporate Communications
(323) 386-4110
Email: Email Contact

www.waterlicious.com

It used to be said that someone with a great sales pitch could sell ice to Eskimos. Perhaps the 21st century version should be hawking vitamin water to Americans.

When it comes to preventing water-borne illness, the United States has one of the safest drinking-water supplies in the world. So that should take care of the water part of the equation — hydration is as near as the kitchen sink, not as far as the grocery aisles.

Then there are the vitamins. Whether Americans could use more micronutrients is subject to debate. But if you’re looking to make up for dietary deficiencies, shelling out $1 or more for 20 ounces of rainbow-colored water is an expensive and inefficient way to do it.

For about $10, you could buy a bottle of 100 multivitamins, wash the pills down with tap water, and come out way ahead nutritionally and financially.

Perhaps, one of our testers noted, these products provide a flavorful way to end a workout. If you’re among the ”water is boring” crowd, these drinks might be for you. But if you choose SoBe Life water, add a few minutes to your cardio time: It contains 100 calories per bottle.

Propel Fit Water

Cost: 99 cents per 16.90-ounce bottle.

The company says: Natural kiwi-strawberry flavor; vitamins.

Nutrition: 10 calories per 8-ounce serving; 35 mg sodium; 2 g sugars; 25 percent daily value of vitamin B6, niacin and pantothenic acid; 10 percent of Vitamins C and E.

The verdict: This tasted the most like a flavored water and the least artificial of the beverages. ”If you were exercising, it would be refreshing,” said one tester. “It’s not too sweet.”

Grade: A

SoBe Life Water

Cost: $1.29-$1.49 per 20-ounce bottle

The company says: “Calm your life. Herbal content: lemon balm, chamomile.”

Nutrition: 40 calories per 8-ounce serving; 35 mg sodium; 10 g sugars; 100 percent daily value of vitamin C; 20 percent daily value of vitamin E; 10 percent daily value of niacin, vitamins B6 and B12, and pantothenic acid. (Note that nutritional information — and calories — are based on an 8-ounce serving; drinking an entire bottle would double all the figures.)

The verdict: The strawberry kiwi flavor was pronounced and artificial, and some tasters noted that it left an aftertaste.

Grade: B

Dasani Plus Vitamin Enhanced Flavored Water Beverage

Cost: $1.29-$1.49 per 20-ounce bottle

The company says: With vitamin B3 + vitamin B6 + vitamin B12 + chromium; zero calories per serving; with other natural flavors including guarana + ginseng

Nutrition: Zero calories per 8-ounce serving; 25 mg sodium; 10 percent of all nutrients listed above.

The verdict: Two of our tasters got a burning sensation in their throat after drinking this. ”Not in love with the flavor,” another said.

Grade: C.

The bottom line: Get your vitamins from food, or a pill if you must, and drink real water (with a twist, if you want flavor).