PepsiCo has acquired UK-based vitamin water brand V Water. The drinks giant said that the acquisition would create significant opportunities in a “dynamic and growing category”.
The V Water range was launched in 2005, and now has a range of six flavours containing a number of added vitamins, minerals and herbal extracts including Vitamin C, Zinc, Selenium and Ginseng.
Garrett Quigley, General Manager of PepsiCo UK and Ireland, said: “V Water provides us with a strong platform for expansion into a fast growing market, and reflects PepsiCo’s global commitment to transforming our portfolio of products and extending our range of healthier beverages. The UK is a key market for us, and we are extremely excited about developing a relationship with V Water in the UK, which will enhance and contribute to the long-term growth of the V Water brand”.
The two founders of V Water, Walter Faulstroh and Chris Coleridge, said: “V Water has positioned itself in the UK market as “The Vitamin Water” since 2005. Joining V Water’s exciting brand and people to the powerful PepsiCo family will allow us to continue to expand and fulfil the full potential of V Water. We are very excited to be leading the expansion of the value-added water category in the UK”.
Tags: acquisition, beverages, chris coleridge, flavours, founders, giant, ginseng, global commitment, herbal extracts, pepsico, pepsico uk, quigley, Selenium, uk vitamin, vitamin c, vitamin water, Vitamins and Minerals, zinc
